White Membrane / Reflective Roofing
Cool Roofing Solutions That Work Smarter, Not Harder
Designed to Reflect.
Built to Perform.
White membrane and reflective roofing systems are engineered to do more than keep water out—they reflect sunlight, reduce rooftop heat buildup, and improve energy efficiency across your entire building. In Wisconsin, where summers can be hot and winters cold, these systems help stabilize indoor temperatures, protect HVAC efficiency, and extend roof life.
At Universal Roofing Co. Inc., we install high-performance FiberTite Roofing systems and Specialty Roofing Products from trusted manufacturers like Mule-Hide, FiberTite, Inland Coatings, and ABC Supply Co. Available with 10, 15, 20, or 30-year manufacturer warranties, these systems are expertly installed by our certified crews to ensure lasting value and year-round comfort.
We Are On Top of Excellence!
Ideal Applications for Reflective Roofing
- Office complexes and medical buildings
- Schools, government, and municipal facilities
- Retail centers and big-box stores
- Any commercial property seeking energy savings and LEED alignment
These systems are especially valuable for buildings with large, flat roofs exposed to direct sunlight—offering both comfort and cost savings.
Made for Wisconsin Conditions
Reflective membranes aren’t just for hot climates—they’re great for Wisconsin’s year-round weather. During winter, they reduce ice dam formation by maintaining balanced roof temperatures. In summer, they help cut down on cooling expenses and rooftop strain. Combined with proper insulation and drainage, these systems deliver lasting value in every season.
Benefits of Reflective Roofing Systems
Reduced Cooling Costs
Reflects solar radiation, lowering rooftop temperatures and easing HVAC demand.
UV and Heat Protection
Minimizes expansion, contraction, and premature material aging.
Improved Indoor Comfort
Helps maintain consistent temperatures in upper floors and attics.
Extended Roof Life
Reflective materials reduce wear from sun exposure and freeze-thaw cycles.
Sustainable Design
Many systems contribute to LEED points and energy performance goals.
Reflect More. Spend Less. Stay Protected.
Get a roof that delivers in every season. Contact Universal Roofing today for a free estimate on your white membrane or reflective system—installed by a team that’s always on top of excellence.
Why Universal Roofing?
- Fully licensed & insured in Wisconsin
- OSHA-compliant job sites
- EPA-certified environmental practices
- Member of the BBB
- Dwelling Contractor and Dwelling Contractor Qualifier certified
- Experienced in commercial new construction, re-roofing, and large-scale retrofits
- Free estimates, transparent timelines, and expert workmanship
We don’t just install roofs—we deliver systems that align with your energy, comfort, and durability goals.
Materials That Match the Mission
We install reflective membranes and coatings from Mule-Hide and Inland Coatings distributed by ABC Supply Company and Specialty Roofing Products. These systems include single-ply membranes (like TPO, EPDM or PVC finishes), elastomeric coatings, and surface treatments that extend the life of existing roofs. Whether you need a new install or a re-coat solution, our materials offer high solar reflectance and low thermal emissivity to meet your building’s energy goals.
